CMCI STUDiO Identity Proposal
THE ROBOTO FONT FAMILY INCLUDES MONO, SLAB, REGULAR, BOLD, CONDENSED. IT IS VERSATILE, TIMELESS, FLEXIBLE, & FREE FOR ADOBE USERS.
HEADINGS: ROBOTO CONDENSED
TEXT: Roboto Slab
The CMCI STUDiO is a cutting edge, nationally-renowned school with a reputation to rivals and exceeds The New School, and Stanford's D-School.
IT'S AN EXPERIENCE IN INNOVATIVE DESIGN.
The problem: BRANDING CONSISTENCY
The program lacks rebranding and guidelines to reflect a new identity that differentiates itself from the main campus and a traditional learning environment.
The CMCi STUDiO is a collaborative strategic design studio based experience with innovators who participate in a re-dsesign of the future.
IT'S NOT A CLASS.
Values: A collective of thinkers and doers. We innovate at the crossroads of collective creativity, technology and design.
Theme: Start Here. Change Everything.
Position: STUDiO is Not a classroom
- Versatile (all sizes and media)
- Aesthetically pleasing