CMCI STUDiO Identity Proposal

Really?

Really?

ASSOCIATION INDICATES A TRADITION IN INNOVATION, RESEARCH AND COLLABORATION THAT LENDS STATURE..

ASSOCIATION INDICATES A TRADITION IN INNOVATION, RESEARCH AND COLLABORATION THAT LENDS STATURE..

CU Campus Advertising Example

CU Campus Advertising Example

FONTS

THE ROBOTO FONT FAMILY INCLUDES MONO, SLAB, REGULAR, BOLD, CONDENSED. IT IS VERSATILE, TIMELESS, FLEXIBLE, & FREE FOR ADOBE USERS.

ROBOTO.     TIMELESS.

WEB FONTS

HEADINGS: ROBOTO CONDENSED

TEXT: Roboto Slab

Banners and other signage can be generic or specific to sub brands. The branding for the exterior of the 1301 studios should be generic to the program as the sub brands merge here.

Banners and other signage can be generic or specific to sub brands. The branding for the exterior of the 1301 studios should be generic to the program as the sub brands merge here.

A BUSINESS CARD EXAMPLE    The reoccurring use of grid, solid black square within the studio, with white furniture was a strong consideration in the choice of these colors and fonts. The grey concrete should be accentuated as well for this identity. Neutrals will accentuate any theme when dressed out.

A BUSINESS CARD EXAMPLE

The reoccurring use of grid, solid black square within the studio, with white furniture was a strong consideration in the choice of these colors and fonts. The grey concrete should be accentuated as well for this identity. Neutrals will accentuate any theme when dressed out.

The CMCI STUDiO is a cutting edge, nationally-renowned school with a reputation to rivals and exceeds The New School, and Stanford's D-School.

IT'S AN EXPERIENCE IN INNOVATIVE DESIGN.

The problem: BRANDING CONSISTENCY
The program lacks rebranding and guidelines to reflect a new identity that differentiates itself from the main campus and a traditional learning environment. 


The CMCi STUDiO is a collaborative strategic design studio based experience with innovators who participate in a re-dsesign of the future.

IT'S NOT A CLASS.

Values: A collective of thinkers and doers. We innovate at the crossroads of collective creativity, technology and design.

Theme: Start Here. Change Everything.

Position: STUDiO is Not a classroom

  • Recognizable
  • Memorable
  • Versatile (all sizes and media)
  • Unique
  • Timeless
  • Aesthetically pleasing

Primary brand COLORS

Timeless colors and style that compliments all artistic and design flavors. Solid black, solid white, and medium grey are a dramatic but neutral contrast to showcase student artwork, classes,  student work and portfolios, workshops, and events.

The use of bright fonts is the 2018 style, it can be modified and determined by individual programs, these should appeal to specific persona.

The use of bright fonts is the 2018 style, it can be modified and determined by individual programs, these should appeal to specific persona.


Identifying the STUD!O with CMCI tells the student where to inquire.

Identifying the STUD!O with CMCI tells the student where to inquire.


banners2.jpg
Custom Wall murals by graduate students.   Notice here that the ! here is not an inverted letter I, it is an exclamation point. Strict adherence to either preference is recommended. I like this verion better because it adds an angled difference in a n otherwise neutral font.   Hi Dan, the STUD!O. This was a fun project. It is, like the others, a work-in-progress (WIP). I can't wait to see the new branding.

Custom Wall murals by graduate students. 

Notice here that the ! here is not an inverted letter I, it is an exclamation point. Strict adherence to either preference is recommended. I like this verion better because it adds an angled difference in a n otherwise neutral font. 

Hi Dan, the STUD!O. This was a fun project. It is, like the others, a work-in-progress (WIP). I can't wait to see the new branding.