SEY HEY TEAM: Erin Pfeifer, Sarah Harvey, Xingyu Zhong, and Deanna Andru.

CHOICE Humanitarian is about people. With support from our donors and partners, motivated villagers define their path out of poverty. By building skills, capacities, and leadership of the villagers, entire communities can break the cycle of poverty. Communities move forward by defining objectives and leveraging connections.

SAY HEY FOR LITERACY is a team project for Choice Humanitarian, in partnership with Microsoft Edge. Choice's Accent platform is designed to promote language and literacy. As a class, we will raise $3k in 3 weeks using the Choice Humanitarian Rally Bound online crowd funding platform.

www.facebook.com/sayheychoice

February 2018
Daniel Braha, Brand Design IV

 

We chose bright colors and fonts to compliment the textile colors

We chose bright colors and fonts to compliment the textile colors

The original design included black and white images, this one was not used because Freida is not from Guatemala. We decided to restrict our imagery to Guatemalan women, and a bold bright inspiring/encouraging message with a halftone pattern

The original design included black and white images, this one was not used because Freida is not from Guatemala. We decided to restrict our imagery to Guatemalan women, and a bold bright inspiring/encouraging message with a halftone pattern

Team Design

The first week, the team (Xingyu joined in week 2) brainstormed ideas. Sarah came up with a positive message to women and Erin's included of sending to a friend rather that the donor.

Other ideas, included a bookworm theme with crafty bookmarks for kids, or promoting literature.

makewaves.jpg

THE THEME

The first week, we came up with our ideas and decided to let the class determine the imagery, as we all had different ideas. I think this is normal, and I was happy when we agreed to use images of women in the gorgeous  hand weaved textiles.

Below are some image ideas, tools, and elements I played around in Photoshop.

We started with an image that Sarah presented of two Guatemalan women sitting side-by-side holding up their index fingers. The woman on the right was most compelling for me as she looked directly at the camera and gave the impression of looking straight into your eyes. My images were glitching when opening in Photoshop. Some of them are works of art. They are posted in the Glitch Gallery

SAYHEY.jpg

Planning

The first week, the original team members (Xingyu came later) brainstormed ides. Sarah's wanted a positive message to women and Erin's inclusion of sending to a friend rather that the donor. It was going to be an internet campaign, we talked about making buttons with the message "Say Hey" and "Make Waves"

Other ideas, was a bookworm theme or promoting literature.

IMG_0614.jpg

Thank you Sabrina!

We loaned the button-maker from the INVST Community Studies program. Thank you Sabrina!

Xingyu joined us the second week,and we decided to each create a postcard for the Donor thank-you. For the final week, we sent our designs off to the printer, then designed a card to place the buttons on with our donation site URL and other information. We also pushed our social links to friends and family. That Friday, we met to pass out the cards with buttons.

more to come...

I really did enjoy this project, although it was stressful as a team sometimes butting heads over ideas. We resolved conflicts by gathering your feedback and what helpful comments we received on critique, and then blending ideas. I think it was a success. My favorite images, created by me, Include the one of Freida (directly above), the one of the beautifully clad elderly woman (directly above) with the blue polka-dot background, and the "MAKE WAVES" button, and the post card.